Marketing Campaigns

Role purpose

We are looking for a proactive and detail-oriented Marketing Manager to support our Client & Sector marketing initiatives targeting clients across key segments within Corporate and Institutional Banking (CIB). This role focuses on executing marketing activities that enhance client engagement and support revenue growth across key client segments and industry sectors.

Drawing on your banking experience, you will collaborate with Coverage, Sector Coverage, Strategy, Product and Marketing teams to lead the execution of marketing strategies designed to strengthen and deepen client relationships, originate new deals, increase market share. This role is ideal for a marketing professional enthusiastic about aligning industry expertise with client needs to drive commercial success.  

Principal Accountabilities and Responsibilities

Commercial Strategy & Growth Marketing

• Support the global marketing strategy for Corporate & Institutional clients, aligning with commercial growth objectives. Assist in identifying and prioritizing marketing opportunities within the International Mid Market, Global Corporate and Institutional segments along with relevant industries and sectors.
• Help to shape and then execute marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share.

Segment & Sector Positioning

• Support the development of clear and distinct value propositions that address segment and industry specific challenges.
• Collaborate with Product & Business Marketing to ensure solutions meet client needs.
• Assist in building tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise.

Campaigns, Content & Projects

• Support the strategic development and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact.
• Assist in developing a content strategy and drive ongoing management and execution to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives.
• Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership.

Functional Knowledge

• 5+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
• Strong understanding of CIB segments, products and services.
• Passionate about customer centricity and the latest market trends.
• Proven ability to deliver effective marketing strategies and campaigns.

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

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