Gerente de Mercadotecnia

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

Role purpose

• The primary accountability of this role is to support Digital Marketing and Paid Media (Acquisition) programs that deliver customer and business outcomes. This includes supporting proposition development and go-to-market strategies.
• Geographical Remit is Mexico
• The role holder is accountable to the Senior Marketing Manager, Digital & Acquisition
• The role holder is responsible to drive business targets and objectives through Digital Marketing Strategies and paid media activity (on and off); strong knowledge on performance marketing is a must.
• The role holder will deliver this through the planning, implementation, reporting and optimization of Digital Acquisition activities, grounded in data insights and elevated through creativity and innovation.
• Strong knowledge of CDP platforms and 1st party data usage
• Taxonomy and tracking codes implementation

Analytics platforms usage – desirable Looker, G4 and Lytics

Principal Accountabilities and Responsibilities  

• Implement the global digital advertising operations processes and strategies to support digital business growth
• Execute the agreed strategy and frameworks based on performance, competitive marketplace and industry best practices on all programs.
• Ensure global tagging measurement strategies and processes have been followed, enabling common digital measurement metrics and allowing cross-platform performance and attribution modelling.
• Implement agreed programs with key partners such as Google and Facebook
• Keep abreast of new digital marketing ideas and tactics, propose potential applications.
• Implement marketing best practices across markets to enhance performance including Agile work methodologies with key partners.
• Co-ordinate with cross functional team to optimize the end to end (E2E) digital customer journeys

  Functional Knowledge

  • Digital Marketing professional with understanding of latest developments in the marketing and media world
  • Specific experience in key digital channels such as Search, Display, Programmatic, Social, Native, Affiliates and Aggregators
  • Understand the use of data and analytics in deriving customer value
  • Degree level qualification (desirable)
  • Experience with full funnel media campaigns, ideally within financial services industry, highly focused on acquisition objectives
  • Familiar with the operation of mar-tech for Digital acquisition and able to translate business and customer needs into tech requirements.
  • Highly collaborative and familiar with Agile working methodologies
  • Proven experience in using data and customer insights to drive optimization towards acquisition goals
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
  Ability to think innovatively, shaping and communicating new concepts