Customers Commercial Management Manager

Please note this job advertisement is only available in Spanish. To view the job, select ‘Español - ES’ from the language selector in the page menu.

Role purpose

Ensure the effective execution of the commercial strategy of the Customers & Core Banking direction across the branch network, by translating and deploying strategic initiatives into clear commercial actions, ensuring understanding, adoption, and consistent execution in the field.

Principal Accountabilities and Responsibilities

• Translate strategic initiatives into clear commercial execution guidelines for the branch network related to HSBC One & Premier customer acquisition and Upgrades, Payroll Switching, Primacy, among others.
• Lead the commercial rollout of campaigns, processes, value propositions, and tools across branches.
• Present and communicate initiatives in key forums (EXCO, divisional councils, sub-director meetings, webinars).
• Develop commercial materials, presentations, training content, and execution guides.
• Create sales scripts, commercial arguments, and conversation frameworks to support frontline teams.
• Ensure understanding of the commercial strategy through structured training and continuous communication
• Drive and monitor the adoption and correct execution of commercial initiatives, campaigns, and processes in branches.
• Ensure effective usage of commercial tools (e.g., CRM campaigns / Visión) and follow up on execution in the field.
• Maintain strong field presence through regular visits to branches and divisional offices.
• Support frontline teams in the correct interpretation of processes, value proposition, and sales tools.
• Identify and document best commercial practices in branches and scale them at a national level.
• Detect execution gaps and improvement opportunities across processes, campaigns, and tools.

Requirements

• Bachelor’s degree required; Master’s degree preferred (Business Administration, Finance, Economics, or related fields).
• 5+ years of experience in retail banking, commercial management, sales execution, or branch network roles.
• Proven experience working closely with branch networks and frontline teams.
• Experience in commercial rollout, training, and execution of business initiatives.
• Fluent in English (written and spoken).
• Strong understanding of retail banking commercial dynamics and branch network execution.
• Experience in commercial strategy execution, sales management, or field commercial roles.
• Solid knowledge of commercial processes, customer value propositions, and sales practices.
• Understanding of CRM tools and campaign execution in branch environments (preferred).
• Awareness of market trends and competitor practices in retail banking.
• Strong communication and stakeholder management skills.

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.

HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.

At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.

“At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”.