Vice President, Strategic Communications & Content - HSBC Life
Singapore, 01, SG, 117439
Job description
We are currently seeking a candidate to join our team as a Vice President, Strategic Communications & Content.
We’re seeking a seasoned Strategic Communications and Content professional with strong experience in the life and health insurance industry to shape and deliver internal and external communications aligned with our brand and business priorities.
The role will build reputation and credibility through media relations, earned media, thought leadership and executive profiling, including media commentary, articles, speeches and leadership content. It will also support issues and crisis communications, advising senior stakeholders and developing clear, timely responses to support media queries.
The successful candidate will also manage awards submissions and review customer communications.
In this role you will:
- Media Relations and Reputation Management – Build relationships with journalists and media outlets; identify opportunities for positive coverage; manage media enquiries, interviews and briefings; and monitor daily media coverage and the competitive landscape to provide reputational insights.
- Media Statements and Messaging – Develop press releases, media statements, briefing materials, key messages and Q&As, ensuring all content is accurate, timely and aligned with approved messaging.
- Thought Leadership and Executive Profiling – Develop initiatives that position the company and its senior leaders, particularly the CEO, as credible voices in the insurance industry through bylined articles, opinion pieces, speaking opportunities, speeches, presentations, commentary and industry forums.
- Issues and Crisis Communications – Maintain crisis communication plans, processes and response materials; prepare holding statements, Q&As and stakeholder communications; monitor reputational risks; and provide practical advice during emerging or live issues.
- Awards and Industry Recognition – Develop an awards strategy to strengthen brand credibility, lead compelling submissions aligned with award criteria, and coordinate with stakeholders to gather supporting data, evidence and insights.
- Client and Internal Communications – Review client-facing communications for consistency with the company’s tone of voice and brand standards, provide constructive editorial guidance, and develop and maintain intranet content for organisational updates and key initiatives.
- Group Communications Support – Support financial reporting, annual report communications and other Group-wide communications, ensuring messaging is clear, consistent and appropriately coordinated.
To be successful you will need:
- Minimum of 10 years’ experience in marketing communications and content roles within the life and health insurance industry
- Exceptional writing, editing and storytelling skills, with a strong understanding of life and health insurance products, customer needs and industry trends.
- Proven experience in internal and executive communications, marketing content development, client communication review, award submissions and pitches.
- Strong presentation and visual communication skills, including proficiency in PowerPoint and other relevant content-design tools.
- Excellent project management and stakeholder management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Self-motivated, detail-oriented and adaptable, with a positive, collaborative, feedback-oriented and “can-do” mindset focused on delivering high-quality work in a in a dynamic, evolving environment
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by HSBC Life (Singapore) Pte. Ltd.