Digital Sales and Engagement Manager

(Grade: GCB5 )

HSBC International Wealth and Premier Banking (IWPB)

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Private Banking and Insurance.

We are currently seeking an experienced professional to join our team.

• Lead the collaboration with group digital sales team and execute long-term strategy of digital channel wealth sales by leveraging the existing digital presence and capabilities to formulate and implement strategies.
• Target and achieve digital wealth products (e.g. LUT) and customer penetration and expand sales volume and AUM.
• Lead digital sales proposition development and develop a coherent and executable partnership strategy to drive new digital leads, content partnerships and realize new commercial benefits from the delivered platforms.
• Develop a deep understanding of existing and target client segments, markets and regulatory requirements, keep highly sensitive to industry trends and gain new business opportunities.

• Lead daily sales material (article, video, etc.) post process and quality control, work close with product team and marketing team on digital communications e.g. promotion webpage, display ad, etc.

• Manage interactions with internal and external parties regularly for on-time, in-budget campaign implementations.
• Embracing customer centricity in every decision and action of our business.
• Ensuring the conduct of business complies with all regulatory requirements and internal policies.

To be successful in the role, you should meet the following requirements:

• At least 8 years working experience for digital channel wealth operation.
• Proven track record of developing business and meeting sales targets.
• Strategic Thought Leadership: Creative and proactive in proposing new business opportunities and solving complex customer or operational challenges.
• Project Management: Competent in project planning, reporting, and managing shifting or competing priorities with flexibility.
• Stakeholder Influence: Proven ability to build strong relationships and influence large, cross-functional teams, including those with direct leadership authority.
• Good understanding of asset management and solid knowledge of financial markets, mutual fund products, rich experience of influencing retail investor psychology and behavior.
• Solid Chinese and English article writing skills, strong interpersonal, influencing and communication skills and able to be written communication in English.
• Knowledge or ability to navigate the industry and local regulatory requirements.
• Ability to be a self-starter and work independently as well as part of a team.
• Holding the Fund Practitioner Qualification Certification.
• Prefer majoring in Economics and Marketing.

You’ll achieve more when you join HSBC.

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Issued by HSBC Bank (China) Company Limited