Digital Marketing Services Specialist

Some careers shine brighter than others. 

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions. We are currently seeking an experienced professional to join our team in the role of Digital Marketing Specialist.

Job Responsibilities: 

• Facilitate cookie audits to ensure in-scope markets are compliant with General Data Protections Regulation (GDPR) and other local regulations, report identified gaps in audits and monitor actions to rectify issues particularly on the managed sites.
• Perform testing for website deployments ensuring that all test criteria related to tagging, analytics and Search Engine Optimization (SEO) are met
• Perform Search Engine Optimization (SEO) audits and housekeeping exercise on an agreed frequency and close coordination with Web Production ensuring that all required fixes are monitored and addressed
• Provide assistance to Digital Marketing Managers to deliver actionable insights to stakeholders
• Develop and maintain relationships with other Tribes through constant, personal communication aimed at achieving objectives of website standards

Job Requirements: 

• Proficiency in MS Office applications eg Excel, VBA, Word, Powerpoint
• Basic understanding on website cookie management focusing on collecting, organizing and reporting cookie related information to support website owners in complying with legal requirements related to cookies
• Basic knowledge of digital marketing activities such as SEO audits, website housekeeping exercises and website tag testing
• Basic software knowledge on website management and SEO tools such as but not limited to SemRush, site crawlers for scanning purposes like ScreamingFrog and Observepoint
• Knowledgeable on industry standards and best practices in marketing technologies to be applied into the ways of working of Business and Functions supported

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritized.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.