Assistant Vice President Senior Digital Marketing

Some careers shine brighter than others. 

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions. We are currently seeking an experienced professional to join our team in the role of Assistant Assistant Vice President Senior Digital Marketing Services.

Job Responsibilities: 

• Oversee the planning, delivery, and optimization of digital activity across paid and owned channels, with particular focus on strengthening Search and Email/Marketing Automation performance
• Produce clear, insightful reporting for senior stakeholders, highlighting what’s driving results, where optimizations are needed, and how digital contributes to return on investment (ROI) and commercial impact
• Facilitate cross-team collaboration across Global, Local, Business Marketing, Client & Sectors, Marketing Services, onshore/offshore teams, and business to accelerate commercial programmers and improve digital maturity
• Develop practical playbooks, channel guides, frameworks, and how-to materials that help markets execute effectively and consistently
• Lead the development of a cohesive digital marketing strategy that brings together our core channels (Search, Social, Programmatic, Video), our key capabilities (Account-based marketing, Marketing Automation, Digital journeys), and our optimization levers (testing, targeting, measurement). The goal is to ensure all of these work together as one integrated digital ecosystem rather than operating as separate tactics
• Partner with Marketing, Data, Platforms, Analytics and key stakeholders to prioritize investment and shape long-term roadmaps that strengthen how we use digital channels and capabilities to support commercial goals
• Provide strategic guidance on digital best practices and emerging trends, helping teams understand where digital can add the most value and drive meaningful outcomes
• To continually reassess the operational risks inherent in the business taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of recent technology.

Job Requirements: 

• Extensive of experience in digital marketing, either in an agency or in-house environment, with exposure to complex and regulated industries
• Proven expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Answer Engine Optimization (AEO), Generative Experience Optimization (GEO) and Email/Marketing Automation, with strong understanding of how these channels drive performance, engagement, and pipeline
• Proven expertise on AI/Large Language Models (LLM) fundamentals applied on Digital Marketing field
• Strong knowledge on AI workflow and Agentic AI with application on streamlining digital marketing processes and workflows
• Experience working with large global digital media agencies, overseeing strategy, governance, and performance optimization
• Deep expertise across marketing technologies, including automation, analytics, data platforms, experimentation, and measurement
• Strong commercial acumen with the ability to translate digital performance into business outcomes, pipeline contribution, and revenue impact
• Highly analytical, with strong problem-solving skills and the ability to work confidently with large, complex data sets to inform decision-making

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritized.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.