Marketing Campaigns

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Business Descriptor

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance.

We are currently seeking an experienced professional to join the India WPB Marketing team.

Job Introduction

The Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be responsible for all creative development of BTL Marketing initiatives (email, SMS,web banners, standees , brochures etc)  for the Segments Marketing team.

Principal Responsibilities

The role holder is responsible for:

• Supporting the campaign management team to effectively execute Marketing communications campaigns and activities driving acquisition and portfolio build initiatiives
• Interacting with agreed agency partners in the development and delivery of WPB campaigns and activities that form part of the monthly /quarterly / annual Marketing plan
• Working with internal stakeholders to activate campaigns through supporting with deliverables, content and messaging and deploying for online and offline campaigns including events, social media, BTL or any other campaign activity.
• Implement the agreed campaign and activities in line with the agreed Marketing plan, budget and activity schedule
• Work with Marketing Campaign Manager/s and agency personnel to align and integrate activity, as well as inform and guide Marketing head and other team members
• Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
• Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets

Education Qualifications / Certifications and Requirements :

• MBA  / Experience in Marketing preferred
• Min 4 years of marketing experience in consumer organizations / ad agencies
• Ownership bent of mind and ability to learn quickly and work as a team member

Pro-tip : Familiarity with AI-enabled tools is an advantage.   

• Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.

As an employee, you are required to perform your duties in a professional capacity exercising independent judgement, discretion and decision-making authority in planning, organising, directing work, supervising and appraising the work of team members, as applicable; and taking accountability for delivery outcomes. You will represent the organization with relevant internal and external stakeholders. You will allocate and prioritize work, provide direction and feedback, manage team capacity and leave in line with policy as applicable.

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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