Insurance Commercialisation Manager - Hang Seng Insurance - Hang Seng Bank (HK)

Insurance

Hang Seng Bank was one of Hong Kong’s bancassurance pioneers, with an insurance business footprint dating back to 1965. Over the years, Hang Seng Bank has been committed to serving its customers by providing a full spectrum of insurance products, including Life Insurance manufacturing, the distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we strive to meet customers’ needs through an optimised service model across the Bank’s retail and commercial network, supported by a dedicated team of professionals.

We are currently seeking a high-calibre professional to join our department as the Insurance Commercialisation Manager.

Principal responsibilities:

1. Data analytics & customer insights (customer-centric growth)

• Analyse customer and sales data to identify behavioural patterns, preferences, needs and pain points.
• Develop segmentation approaches and insight-led hypotheses to improve acquisition, penetration, cross-sell and retention.
• Design and optimise customer journeys and propositions using data-driven insights (e.g., funnel conversion, lead quality and drop-off analysis).
• Build performance dashboards and define success metrics to track initiatives and channel execution.

2. Commercial plan & go-to-market execution

• Develop commercialisation plans aligned to business objectives and channel growth (e.g., target segments, proposition packaging, offer strategy, launch plan and sales enablement).
• Partner with Distribution and product stakeholders to translate strategy into executable campaigns and frontline actions.
• Develop, execute and monitor multi-channel communications to support distribution partners and sales teams.
• Manage budgets and sales forecasts; evaluate campaign performance, track ROI and optimise resource allocation.
• Monitor market trends, competitor activities and customer behaviour to identify growth opportunities and prioritise the commercial pipeline.

3. Governance, risk & stakeholder management

• Ensure commercial activities comply with relevant insurance regulations and internal policies.
• Proactively identify and address risks associated with customer data handling and customer communications.
• Collaborate cross-functionally (Product, Digital, Operations, Compliance, Risk and Analytics) to deliver initiatives end-to-end.

Requirements:

• University graduate with a degree, preferably in marketing, finance, actuarial science or a related discipline.
• Minimum of 5 years’ relevant experience in marketing and/or commercialisation, preferably within insurance or financial services (experience in advertising, corporate communications or public relations is an advantage).
• Solid knowledge of insurance products and sales planning.
• Strong understanding of insurance products, markets and customer behaviour.
• Expertise in data analytics, segmentation and customer journey mapping.
• Proficient in CRM platforms, digital tools and marketing automation solutions.
• Strong communication and interpersonal skills.
• Analytical mindset with a focus on delivering data-driven results.
• Strong self-motivation and project management skills, with the ability to work effectively in a fast-paced, collaborative environment under pressure.
• Solid understanding of life insurance products and services.
• Proficiency in both English and Chinese.