Vice President II - Campaign & Brand Management UK

Who is HSBC Innovation Banking?  

HSBC Innovation Banking is the power behind the UK’s forward-thinkers, future-makers, and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO typically within the technology and life science sectors.

Whether it’s comprehensive banking, managing cashflow, plans for buyouts or Strategic Fund Solutions, we power ideas at every stage of their journey. From the first-time founders to the funds that back them, and everything in between. We're proud to accelerate growth for our clients, create meaningful connections and communities, and open a world of global opportunity for entrepreneurs and investors alike.

Here’s to never standing still. Come and join us!

The team you’ll work with: 

Our newly formed Commercial Office (CCO) spans a number of areas including Marketing, Product Management, Product Sales & Implementation, Proposition & Pricing, Client Experience and Innovation Global Markets Teams. Collectively their role is to ensure we deliver the right products to our clients at the right time and deliver communications with our customers in a way that is meaningful to them.

Reporting directly into the Head of Marketing you’ll play an integral role in creating and overseeing a globally aligned brand experience though proprietary and third party, online and offline marketing campaigns that appeals to, and resonates with the needs of our HINVUK customers.

The value you’ll add:

As a customer centric marketeer at the heart of our Commercial Organisation, you’ll help to drive and support the brand alignment of HINV UK with IVB UK through the support and management of high profile, innovative marketing campaigns. You’ll ensure that consistent messaging and experience runs through all of our activities, including sales, communications, events and distribution of commercial banking products.

Working with local stakeholders within CCO, and the wider HINV UK and HBUK business, as well as third party agencies this fast paced, creative and strategic role will play an important role in helping design and execute bold, targeted campaigns that resonate with our target market in the innovation ecosystem of technology and life sciences companies, as well ensuring alignment with the parent brand to enable HINV UK to unlock further value across reputation, preference, loyalty and commercial growth.  

What you can expect to be doing:

Design and execute multi-channel integrated campaigns to drive client acquisition and retention, across digital, print and event channels

Be proactively future focussed. Working with research and data driven insights to develop periodic views of the market and competitor landscape to shape future marketing initiatives to drive client acquisition and retention 

Collaborate with and manage internal teams throughout the campaign lifecycle (e.g. sales, creative and product) and external agencies to ensure cohesive messaging and brand alignment and high quality, efficient delivery of agreed objectives. Carefully balancing adherence to wider HSBC Group branding requirements, whilst helping to maintain our unique HSBC Innovation Banking branding within those activities in the UK

Work closely with HSBC design team to support asset-creation aligned to brand creative guidelines and tone of voice, taking the cue from the global Innovation Banking brand

Manage campaign timelines, budgets, resources and performance metrics to ensure efficient and effective campaign delivery

Ensure alignment with all internal and external compliance, regulatory and governance requirements on a local and Global level

Always evolve. Become a leader known for best practice, having your finger on the pulse of emerging trends and technologies

Requirements:

Skilled in developing brand narratives, executing end to end marketing campaigns and driving audience engagement across digital and offline channels.

Strong background in brand positioning, creative briefing, stakeholder alignment and performance analysis.

An understanding of Commercial Banking and market standard Products and Services

Understanding/ awareness of Risk Management and Governance Frameworks applicable for Regulated businesses

Passion for innovation and ecosystem that drives the Innovation Economy.

Excellent stakeholder management and ability to influence decision-making and contribute to strategy development

Where you’ll be based:

Our home office in Finsbury Square, London. We offer hybrid working to our employees, so you can flex between home and the office.

Equal Employment Opportunity

We know that some people may be put off from applying for a role if they don’t meet all elements of a job description. If you think you can make a difference to our business, then why not give us a try?

HSBC Innovation Banking is an equal opportunities employer. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, age, religion, sexual orientation, disability or neurodiversity.

If you’d like to apply for one of our roles and need adjustments made, please contact our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com  

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500