Marketing Manager, Performance

Some careers shine brighter than others. 

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. 

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking a professional to join our team in the role of: Manager – Marketing Performance

We are seeking a detail-oriented and analytical Marketing Performance Reporting Analyst to enhance our global marketing function for Corporate & Institutional Banking (CIB). This role primarily focuses on developing comprehensive performance reports and narratives, as well as supporting marketing strategy development and articulation.

This role is critical to ensuring that marketing aligns with the bank’s global priorities and demonstrates clear, measurable impact on business performance. It’s ideal for a marketer who thrives on data, strategy, and cross-functional execution.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Develop and maintain detailed marketing performance dashboards linked to key business metrics such as client engagement, brand health, and campaign ROI.
• Prepare and deliver regular performance reports to marketing and business leadership, highlighting insights and actionable recommendation whilst collaborating with data and analytics teams to establish KPIs and benchmarks for marketing initiatives, ensuring alignment with business objectives

• Support the development of marketing strategies that align with business goals, providing data-driven insights to inform decision-making and assist in translating commercial objectives into actionable marketing initiatives, focusing on performance outcomes and expected impacts.

• Assist in evaluating marketing mix performance and channel efficiency to inform budget allocation and investment decisions.

• Collaborate with Finance and Business Management to align on forecasts and return on investment frameworks, ensuring performance insights are integrated

To be successful in this role you should meet the following requirements:

• Proven experience in marketing performance analysis or reporting roles within financial services or B2B environments with strong expertise in developing performance reports and dashboards, with a focus on marketing KPIs and business metrics.
• Familiarity with marketing strategy and planning processes with strong analytical skills and the ability to interpret complex data and synthesize into actionable insights.
• Experience in matrixed organisations and collaboration across business and marketing leadership with strong communication skills for presenting insights to stakeholders.
• Excellent attention to detail and problem-solving abilities
• Bachelor's degree in Business, Marketing, Finance, or related field preferred

This role is based in London

Opening up a world of opportunity

 
Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone -  no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500