Head of CIB Financing Marketing

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HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking a professional to join our team in the role of: Head of CIB Financing Marketing

We are seeking a commercially driven and strategically minded Global Head of Financing Marketing, to lead product marketing specifically for the Financing products within our Corporate & Institutional Banking (CIB) division. This role covers all our financing solutions, including Export Finance, Infrastructure Finance, Structured Finance, and Sustainable Finance.

As a senior leader in the global marketing team, you will be responsible for developing and executing go-to-market strategies for CIB financing products and solutions. You will work in close partnership with Coverage, financing product leads and client segment and sector marketing leads, ensuring alignment between product positioning and client needs.

This role is a key driver of the bank’s corporate and institutional growth agenda, ensuring that our financing products and services are not only market-leading but also clearly understood, well-positioned, and meaningfully differentiated in an increasingly competitive landscape.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Lead global product marketing strategy across all major financing business lines within CIB, with a focus on sustainable financing, translating complex financing product capabilities into clear, compelling value propositions tailored to client needs, business priorities, industry trends, and sustainability objectives.
• Partner with Product, Coverage, and Client Strategy teams to support product innovation and commercialization efforts, emphasising sustainable solutions.

• Develop and lead integrated go-to-market plans for new and enhanced financing products, services, and platforms whilst working closely with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.
• Define messaging frameworks and enable sales and coverage teams with high-impact collateral, pitch decks, client presentations, and digital tools.
• Oversee the development of insight-led content (whitepapers, product briefs, case studies, video, digital assets) to showcase the bank’s financing product strengths and coordinate targeted campaigns to drive product adoption and pipeline growth.

To be successful in this role you should meet the following requirements:

• Proven experience in B2B financial services marketing with a focus on product marketing and/or experience in Coverage/Lending within a global banking or capital markets environment with a deep understanding of financing products and services, including lending, structured finance, and sustainable financing.
• Demonstrated success in creating go-to-market strategies that bridge product, client engagement, and sustainability, with strong cross-functional leadership skills and experience working in matrixed, global organisations.
• Proven ability to lead high-performing teams and influence senior stakeholders across business, marketing, and sustainability functions.
• Strong analytical, communication, and storytelling skills.
• Bachelor’s degree required; MBA or Master’s in Marketing, Finance, or related field preferred.

This role is based in London

 
Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone -  no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500