Head of Business Banking Marketing, UK

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90% of global trade and capital flows.

We are currently seeking an experienced individual to join this team in the role of Head of Business Banking Marketing, UK

The position is for a senior marketing leader, who knows how to turn business strategies into award-wining marketing strategies, with the experience to drive growth in Business Banking at one of the world’s biggest and most recognisable banking brands.

The role sits in the UK Marketing function (reporting to the Head of Commercial Banking Marketing) and plays an active role in the senior leadership team for UK Business Banking. You will provide relationship management to senior stakeholders, ensuring that business strategies and objectives are effectively translated into well-defined marketing strategies and programmes that are continuously optimised and measured to drive growth and results. Responsible for a £multi-million budget and for creating a compelling vision for our Business Banking customers by leading the conception and delivery of a clear and focussed marketing plan to reach and engage our target audiences – a senior role that requires a detailed understanding of how to grow market share and income through a variety of channels and marketing strategies.

In this role you will:

• Lead the development of the marketing strategy and annual planning in support of Business Banking growth
• Own the short and long-term marketing plan for Business Banking – continuously optimising the plan and activities – in support of significant market share growth
• Work with the business to agree budgets, targets and growth strategies
• Work across a range of external agencies and internal teams to deliver cross channel marketing support, materials and activations in support customer acquisition, income growth, client experience and brand building
• Use data and insights to inform, shape and optimise activities and take customer/market intelligence and emerging trends, to influence and shape how we engage with our customers and stakeholders and drive customer-centred change
• Ensure go-to-market readiness for product launches and commercialization programs in the Business Banking space
• Develop and delivers marketing tools to sales team to support them in client acquisition and growth activity
• Leverage expertise and resource from across the UK Marketing team and partner with our centres of excellence to deliver outstanding marketing activity and brand experience

To be successful in this role you should meet the following requirements:

• Deep knowledge and experience with brand strategy, marketing campaigns development, digital marketing, planning and execution - preferably within financial services - commercially minded strategic marketer who can be a driver of change and innovation
• B2B/ SME experience is preferable – but consideration given where demonstrable experience of growing a business is evident
• Experience of commercial marketing and customer acquisition and market share is desirable with deep expertise in strategic marketing and a proven ability to deliver results through multiple teams - ideally in Financial Services
• Strong experience of partnering with business stakeholders to deliver marketing that is aligned to commercial and strategic goals and able to communicate with impact, ensuring complex information is articulated in a simple and meaningful way to wide and varied audiences
• Broad experience of using data and insights to shape marketing strategy
• Superior project management skills, capable of managing multiple projects simultaneously using internal and agency resources.
• Strong leadership skills, a highly effective communicator with excellent interpersonal skills at a practical operational level as well as a senior level with a proven experience of interactions with Senior Executives team management skills, and, an ability to guide and lead a diverse team – both direct reports and cross functional teams

This is  hybrid role and will be based in London or Birmingham.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500