Brand Manager - Business Banking

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further.

We’re one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions.

We’re currently seeking an experienced professional to join our team in the role of Brand Manager – Business Banking.

The UK Advertising and Marketing Communications team sits within the wider UK Customer function and is focused on building strong emotional connections between customers and our brands, helping us stand out in the market and deliver against brand and business goals through standout campaigns and distinctive customer experiences. You’ll lead the development of market-leading, insight-driven creative that showcases how we support small businesses, with the aim of growing market share and driving customer acquisition. You’ll bring hands-on experience in B2B creative marketing, a genuine passion for advertising and campaigns, a sharp understanding of emerging B2B trends and innovations, a commercial mindset, and the ability to juggle multiple priorities at pace.

As an HSBC employee in the UK, you’ll have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you’ll:

• Write clear, inspiring, results-driven briefs that turn customer insight and business needs into innovative, brand-aligned ideas; assess concepts and shape direction with Marketing Strategy
• Lead the creation of strong, idea-led concepts and steer them from initial thinking through to approved executions
• Translate big ideas into effective, channel-appropriate campaigns across paid, owned and earned channels, using the right mix of internal teams and agency partners
• Embed learnings from campaign/activity Post Implementation Reviews (PIRs) and Marketing Insight & Effectiveness into ongoing creative development to improve impact across all channels
• Manage agency output with a focus on accountability, quality and collaboration; provide actionable creative critique and performance feedback and deliver campaigns on time and within budget
• Protect brand integrity by ensuring work meets brand guidelines, creative principles, benchmarks and business objectives, and remains compliant with Global Standards and relevant Functional Instruction Manuals (FIMs)

To be successful in this role you should meet the following requirements:

• Extensive B2B creative development experience, ideally gained within a large, matrix organisation. Must have experience creating and delivering marketing/creative campaigns 
• Exceptional stakeholder management and communication skills. Must be able to build strong relationships with channel owners and key partners
• Strong project leadership and organisation. Ability to run multiple concurrent campaigns and resources in a fast-paced environment to ensure seamless integration is critical
• Data-led performance management, with strong reporting and interpretation skills and the ability to clearly explain results to teams and senior leadership
• Commercially astute, with experience managing significant budgets to deliver brand and business objectives
• Collaborative, adaptable problem-solver, with a proven track record of meeting targets, supporting others to succeed, and innovating in delivery; line management experience desirable, and financial services regulatory/compliance knowledge a plus

Opening up a world of opportunity.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500