Manager - Regional Marketing Services, CIB Marketing (Contract)

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If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking (CIB) is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are now inviting qualified individuals to join this team in the role of Manager – Regional Marketing Services, CIB Marketing (Contract – 6 months)

Principal Responsibilities:

• Work closely with team member to develop local and regional media plans which connect with group and support local and global business and client marketing objectives. Drive media optimisation and strong ROI
• Maintain relationships with our regional and local agency partners to negotiate strong agreements and maintain high quality of service
• Serve as POC for the global content and campaigns teams to identify potential content pieces which would supplement a regional runway and ensure we are always on in markets – in partnership with the Business / Client leads in region
• Activate the global awards strategy in partnership with the group team
• Develop and implement local direct-to-client marketing campaigns to achieve CIB business goals and objectives
• Manage end-to-end delivery of strategic events, including planning, creative and content development, stakeholder alignment, vendor management, logistics, and post-event analysis
• Leverage and add to event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual/digital events
• Interlock developments in the Global MarTech platforms (marketing automation, email, analytics etc) to ensure our scale and international markets are running the latest systems possible
• Drive PWS local strategies and runways to ensure content is up to date and driving outcomes
• Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms

Requirements:

• 5+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services
• Proven ability to translate client and market insights into effective marketing strategies and campaigns
• Self-starter with strong collaboration skills within global, matrixed organizations
• Tertiary education required

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation needed will be prioritised.

You’ll achieve more when you join HSBC.

www.hsbc.com/careers

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Issued by HSBC Bank Malaysia Berhad