Talent Campaign Creative

GCB 5

We are currently seeking a high calibre professional to join our team as a Talent Campaign Creative.

The Talent Campaign Creative plays a pivotal role in shaping HSBC’s employer brand creative vision across priority growth markets, with Hong Kong as the strategic hub. 
 
Working as a senior member of the in-house employer brand creative team, this role is responsible for setting and elevating the visual and conceptual direction of employer brand storytelling — ensuring ideas are clear, distinctive, culturally relevant, and designed to scale globally. 
 
As a creative partner to Senior Copywriters, Designers, and Enterprise Talent stakeholders, the Senior Creative leads creative thinking from concept through execution, balancing strong visual craft with digital-first, system-led design approaches. This role reports to the Talent Creative Lead. 

In this role you will:

• Lead the visual and creative direction of employer brand campaigns, ensuring ideas are conceptually strong, insight-led, and clearly communicated; Partner closely with Senior Copywriters to co-create campaign ideas, narratives, and creative platforms from early concept stages
• Translate employer brand strategy and EVP into distinctive creative expressions that resonate across markets and talent segments; Set and maintain a high bar for visual communication, craft, and storytelling across all employer brand output
• Guide the development of scalable visual systems, campaign frameworks, and design languages that support global consistency with local flexibility; Ensure all creative output aligns with HSBC Group Brand standards while thoughtfully flexing for cultural nuance
• Oversee the development of integrated, digital-first employer brand campaigns — from hero creative through to modular, always-on content; Champion system-led thinking that enables personalisation, localisation, and efficient activation across markets
• Champion and explore AI-assisted creative workflows across copy, design, and content production to help scale employer brand storytelling, accelerate creative exploration, and enable localisation — while maintaining strong creative judgement, craft, and governance
• Shape creative work that performs effectively across digital ecosystems, including careers sites, social, paid media, CRM, events, and internal channels; Collaborate closely with UX, content strategy, and digital partners to ensure clarity, coherence, and strong narrative flow across end-to-end talent journeys
• Act as a senior creative partner to Enterprise Talent, Group Brand, local market teams, and agencies; Provide clear creative direction, feedback, and guidance to Designers and Copywriters, elevating standards across the team
• Support Talent Creative Lead in maintaining strong creative governance, ensuring quality, compliance, and brand consistency

To be successful you will need:

• Proven experience as an Art Director or Senior Creative within employer branding, brand, or integrated marketing environments; Exceptional visual communication and conceptual storytelling skills, with a strong portfolio demonstrating campaign-led, digital-first creative systems
• Strong experience working within global brand frameworks and regulated environments; Demonstrated ability to lead ideas from concept through execution in collaboration with copy, design, and strategy partners
• Advanced understanding of digital design ecosystems and how creative ideas scale across platforms and markets; Fluency in Figma and Adobe Creative Suite
• Highly conceptual thinker who uses insight, human understanding, and narrative to inform creative direction; Able to balance bold creative ambition with clarity, craft, and governance
• Confident partnering with senior stakeholders, agencies, and cross-functional teams; Strong communicator able to articulate creative rationale, direction, and tradeoffs clearly
• Experience supporting Middle East or regional APAC markets; Experience with animation, motion design, or directing film and content production
• Mandarin or Cantonese language capability

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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