Talent Campaign Content Creative

GCB 5

We are currently seeking a high calibre professional to join our team as a Talent Campaign Content Creative.

The Senior Content creative plays a critical role in shaping HSBC’s employer brand visual identity and storytelling across priority growth markets, with a key focus on Hong Kong and China and the Middle East including Dubai.

Working as part of the in-house employer brand creative team, this role is responsible for delivering strong visual communication and storytelling through culturally resonant, digital-first design that brings HSBC’s employer value proposition to life — internally and externally.

As a core member of the in-house creative team, this role reports to the Talent Creative Lead and partners closely with Senior Copywriters, Enterprise Talent stakeholders, Group Brand, and local market teams to deliver high-impact employer brand campaigns that attract, engage, and retain priority talent segments at scale.

In this role you will:

• Develop and deliver best-in-class employer brand design that communicates ideas clearly and emotionally across campaigns, platforms, and markets; Translate employer brand strategy, insight, and EVP into compelling visual stories, not just individual assets
• Ensure all creative output aligns with HSBC Group Brand standards while flexing design execution for local cultural nuance.; Apply strong judgement across typography, layout, imagery, and hierarchy to guide attention, meaning, and narrative
• Design scalable campaign systems and frameworks, not just one-off assets, enabling markets to activate content efficiently and consistently; Balance hero creative thinking with modular, always-on content designed for scale and performance
• Partner closely with Copywriters to co-create concepts and narratives, shaping ideas together from early stages through to execution; Work closely with local market teams in Hong Kong and China and the Middle East including Dubai to ensure the creative outputs are culturally sensitive, locally resonant, and fit-for-purpose
• Contribute to the creation of design toolkits, templates, and modular systems that enable markets to activate employer brand campaigns efficiently and consistently; Design primarily for digital environments, with a strong understanding of how visual communication performs across screen-based channels
• Create design that works seamlessly across careers sites, social, paid media, CRM, events, and internal platforms; Collaborate closely with UX and content partners to ensure visual clarity, accessibility, and coherent end-to-end journeys — without owning detailed UX design
• Act as a senior creative partner to Enterprise Talent, Group Brand, and agency teams; Provide constructive design feedback and creative direction, helping raise visual standards across the employer brand ecosystem
• Support the Talent Creative Lead in maintaining strong creative governance, ensuring quality, compliance, and brand consistency

To be successful you will need:

• Strong visual communication and storytelling skills, with the ability to translate strategy, insight, and employer value propositions into clear, engaging design; Proven experience as a digital, visual, or employer brand designer within agencies or organisations
• Strong portfolio demonstrating campaign-led, digital-first design systems, not just isolated assets; Confidence designing within global brand frameworks while flexing creatively for local cultural nuance
• Advanced skills in the Adobe Creative Suite and Figma, with strong judgement around when and how to use each; Experience collaborating closely with Copywriters, strategists, and cross-functional teams to shape ideas, not just execute briefs
• Highly creative thinker with strong conceptual ability, able to translate insight and strategy into compelling visual ideas; Comfortable balancing creativity with governance and delivery in a regulated environment
• Confident working with senior stakeholders, copywriters, agencies, and cross-functional teams; Able to clearly articulate design rationale and take feedback constructively
• Thinks conceptually and collaboratively, using insight, human understanding, and narrative to inform visual decisions; Experience supporting Middle East or regional APAC markets
• Experience with animation, motion design, or directing film and content production.; Experience designing for UX or journey-led experiences

Opening up a world of opportunity
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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