Manager, Customer Engagement and Event
Kowloon City, Kowloon, HK
GCB 5
We are currently seeking a high calibre professional to join our team as a Manager, Customer Engagement and Event.
In this role you will:
- Plan and deliver end-to-end customer engagement and event programmes and acquisition campaigns aligned to commercial growth targets, including strategy, budgeting, timelines, audience selection, risk/controls, execution, and post-event/campaign performance reporting
- Design and execute personalised HNW engagements with clear pre-event targeting and post-event follow-up journeys to improve conversion, share of wallet, and relationship depth
- Drive branch- and initiative-led activations (including wellness and lifestyle engagement) to increase branch visits and customer touchpoints, while providing on-site event delivery support and vendor/venue/production management
- Build an annual/quarterly engagement calendar aligned to segment and proposition priorities
- Manage agencies and suppliers (venue, vendor, production house), including briefs, run-of-show, logistics, and on-site operations
- Ensure all activities meet internal governance, brand standards, and applicable regulatory and risk requirements
To be successful you will need:
- Proven experience in customer engagement, events, sponsorship/activations, or experiential marketing in banking/financial services (HNW exposure preferred)
- Strong programme/project management capability with cross-team coordination and disciplined follow-through
- Commercial mindset: able to link engagement activity to pipeline outcomes and measurable performance metrics
- Vendor management and on-site event delivery experience (production, venue, logistics, run-of-show)
- Strong stakeholder management, communication, and problem-solving under time pressure
- Familiarity with governance, controls, and reputational risk considerations in a regulated environmen
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