Product Partnership Manager - Digital Acquisition
Ho Chi Minh, -, VN, 700000
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
International Wealth and Premier Banking (IWPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities, and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors, and entrepreneurs. International Wealth and Premier Banking provides a leading premium proposition through Premier Banking and, together with our Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.
We are currently seeking a high caliber professional to join our team as an Product Partnership Manager - Digital Acquisition
Areas and Accountabilities
• Drive digital-led customer acquisition for the credit card portfolio through strategic partnerships, online channels, and performance-based acquisition models.
• Identify, onboard, and manage digital partners (aggregators, e-commerce platforms, fintechs, affiliate networks, lifestyle platforms, etc.) to scale efficient and compliant acquisition.
• Work closely with Marketing, Digital, Distribution and Analytics teams to design, execute and optimize digital acquisition campaigns, ensuring accurate customer communication and conversion effectiveness.
• Lead the end-to-end development of partner-driven digital programs, coordinating with Risk, Legal, Compliance, IT, Operations, Finance and Procurement to ensure timely and compliant delivery.
• Monitor acquisition performance across key metrics (e.g. volume, cost per acquisition, approval rate, portfolio quality), identifying trends, risks and optimization opportunities.
• Recommend and implement enhancements to digital journey design, partner mechanics, or commercial structures to improve acquisition efficiency and portfolio outcomes.
• Ensure all digital acquisition activities comply with regulatory requirements, risk appetite, data privacy, and internal governance standards.
• Accountable for risk management, compliance, audit outcomes and control effectiveness across all digital partnership initiatives.
• Maintain awareness of digital acquisition trends, emerging platforms, and regulatory changes impacting online customer acquisition.
Qualifications, Knowledge & Experience
• Bachelor’s degree in Business, Finance, Marketing, Digital or related fields.
• Minimum 5 years of experience in credit card products, digital acquisition, partnerships or performance marketing within financial services or fintech.
• Strong understanding of digital acquisition funnels, partner models, and data-driven optimization.
• Demonstrated ability to analyze performance data, identify risks, and recommend actionable improvements.
• Strong stakeholder management skills, with experience working across Risk, Legal, Compliance and Technology teams.
• Excellent communication and influencing skills.
• Proficiency with analytical tools (e.g. SAS or similar) is an advantage.
• Solid understanding of regulatory and compliance requirements relevant to digital marketing and financial products.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited