VP - DACRM

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of VP - DACRM.

Principal responsibilities

• Translate business analytics into clear, personalised and relevant customer communications that sup-port RBW strategies and priorities.
• Demonstrates creativity in designing personalised and relevant communications through targeting/offers and industrialized processes
• Embed AI and advanced analytics into delivery, using modern data and communications toolkits to create innovative, insight-led solutions.
• Drive a test-and-learn approach, including end-to-end performance reviews of leads and campaigns to optimise outcomes.
• Capture and apply quantitative and qualitative learnings to continuously refine targeting and commu-nications.
• Improve operational effectiveness to ensure high-quality, “right-first-time” execution; provide operational insights offering a pragmatic approach to across message design, build and deployment.
• Lead onshore and offshore delivery teams to deliver timely, high-quality analytics and CRM outputs in an agile ways of working.
• Champion collaboration across onshore/offshore teams and across functions to deliver shared out-comes.
• Build strong relationships with business stakeholders, demonstrating a clear understanding of needs and issues; communicate effectively across business and analytics communities.

Requirements

We seek highly motivated leaders who have the following experience and qualifications to join our dynamic or-ganization:

• 10 to 15 years’ experience in one or multiple skills in business / process analytics or contact and communication design and operation in the financial or digital domains.
• Strong problem-solving skills with the ability to diagnosis issues and turn into clear actions and rec-ommendations.
• Excellent communication and interpersonal skills, with proven experience forming trusted “advisory” relationships with stakeholders and senior leaders.
• Promote speak up culture and self-starter mindset with a track record of driving change; able to coach and mentor junior team members.
• Strong team leadership and collaboration skills; comfortable operating in a complex matrix with multiple stakeholders.
• Proven experience in one or more of: customer segmentation, customer communications/CRM, digital marketing, performance tracking, portfolio analytics, or use of open-source/external data.

Having these attributes would be advantageous:

• Demonstrated experience processing and analysing large datasets using Python and/or SQL, preferably on Google Cloud Platform (GCP).
• Demonstrated AI knowledge and practical application, e.g., applying ML/GenAI techniques to improve targeting, personalisation, measurement or operational efficiency.
• Hands-on experience with Pega Marketing, Tealium (CDP/tagging/data layer) and Tableau for campaign execution, customer data activation and performance reporting.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.