Digital Market Activation Manager

Location: 

Guangzhou, GD, CN, 510620


Brand:  HSBC
Area of Interest:  Technology
Closing Date:  Hybrid Worker
Date:  3 Jun 2026

Job description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

 

We are currently seeking an experienced professional to join our team in the role of Digital Market Activation Manager.

 

Business: HK Global Transformation 

Req ID: 46652

Location: Guangzhou, TKH

 

Principal responsibilities

  • Own analysis of capability and feature changes through visibility of the delivery plans and interface with stakeholders and production of Change Impact Assessment (CIA) and Go to Market (GTM) plan
  • Lead the planning of release approach through migration, pilot and go-live planning with multiple stakeholder groups such as tech, business, delivery and marketing
  • Lead the analysis of product readiness so to author and curate change material
  • Support the liaison of customer-facing readiness activities with cross functional teams e.g. public website awareness content, FAQs
  • Responsible for a portfolio of projects with valuestream alignment to understand the demand and objectives & key results for delivery planning
  • Understand the functional and data product design so to support analytics, dashboard readiness and reporting to facilitate change, ongoing adoption and benefits tracking

 

Requirements

  • 6+ years of experience in retail banking with in-depth understanding and experience in the financial or banking sector with specialty in proposition and marketing
  • University degree in the business field or relevant post graduate qualification
  • Experience working with Hong Kong and Greater Bay Area to support business readiness activity for delivery of change
  • Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities, and the ability to lead and influence
  • Strong planning and governance skills
  • Technical acumen with multimarket digital capability delivery is preferred

 

You’ll achieve more when you join HSBC.

 

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

 

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. /WX

 

 

***Issued By HSBC Software Development (GuangDong) Limited***