Manager - Global Events Experience & Operations

Manager – Global Events Experience & Operations

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If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The Role:

The Manager – MENAT Events Experience & Operations plays a key role in delivering and optimising the organisation’s global and regional events strategy. In this role you will ensure consistent delivery globally of impactful, high-quality events that strengthen brand positioning, drive client engagement, and support commercial growth across multiple markets.

This role is a key part of the CIB events community, helping coordinate, problem solve, and sharing best practice amongst the local events teams and through the Events Council. You will be responsible for both implementation of global flagship properties such as FII / ADFW, as well as supporting the business & client marketing teams to deliver best in class commercialisation events designed to drive deal flow and pipeline.

Key Accountabilities: 

Campaigns, Content & Projects

• Develop and deliver a regional runway in line with global event plan and regional priorities.
• Spot opportunities to develop strategic platforms for global events series, to streamline and create proprietary series that are identifiable globally. 
• Implement the marketing event strategy and creative, with the wider marketing services team, to deliver targeted marketing strategies, leveraging segmentation and personalisation to reach specific audiences more effectively.
• Lead supplier and agency management including contract governance, internal system administration and close liaison with procurement.
• Continual review and development of internal platforms
• Leverage and add to comprehensive event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events across all markets, and for virtual/digital events.
• Manage end-to-end delivery of strategic global events, including planning, creative development, stakeholder alignment, vendor management, logistics, and post-event analysis. 
• Ownership of list management for event nominations across multiple system. Working closely with relevant business stakeholders to ensure timely returns, accuracy and compliance. Spotting opportunities to increase engagement where required.
• Create best in class client journey’s end to end.  Owning the experience from initial invitation, through to delegate experience, be that physically or digitally (through a webinar).  Incorporating virtual and hybrid formats, allowing for global reach and flexibility in attendance.
• Support and execute the content delivery at any event that marketing are in attendance, or liaising with other teams (including Comms), to deliver the filming of stakeholders and delegates, incorporating the creation of podcasts, and key take-outs for wider circulation, including for social media purposes, in collaboration with the Marketing Services Content Centre of Excellence.
• Working with local, regional and group teams to share best practises, leverage knowledge and ensure a consistent and aligned messaging across the Group
• Continuous monitoring of market trends and opportunities. Proactive approach to industry insights, peer review, venue scouting and maintaining strong market awareness.

Measurement & Insights

• Oversee budget management for global events, ensuring cost efficiency and maximising return on investment.
• Implement best practices for pre-event promotion, on-site engagement, and post-event follow-up to enhance lead generation and client engagement.
• Track, analyse, and report on event performance, providing insights and recommendations for continuous improvement.

In order to apply for this role , you will have the following:

• 7+ years of events marketing experience, with a focus on global banking or financial services.
• Proven experience in planning and delivering large-scale, high-profile events in the Middle East.
• Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement.
• Ensure all events comply with relevant governance, risk, and compliance standards.
• Skilled in developing toolkits and frameworks for scalable, consistent event delivery.
• Experience managing budgets, negotiating with suppliers, and driving cost efficiencies.
• Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent stakeholder management and interpersonal skills.
• Proficiency in virtual, hybrid, and in-person event formats.
• Strong leadership and collaboration skills within global, matrixed organizations.
• Bachelor’s degree required to obtain a UAE Work Permit.

We support our staff to adopt flexible and alternative ways of working where possible, including working from home and different hours subject to approvals.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited