Senior Strategic Communications and Content Manager

We are currently seeking a high calibre professional to join our team as a Senior Strategic Communications and Content Manager

In this role you will:

Strategic Narrative and Thought Leadership

• Commission and curate proprietary research insights, via in-house and external research partnership - on GC market dynamics, customer behaviors and needs across personal, enterprise and business-owner audiences
• Create a strategic narrative and maintain a message house for Global Chinese, ensuring it stays relevant across GC audiences and markets
• Curate the GC narrative with a tailored messaging angle that appeal to Chinese government and regulators
• Build thought leadership and content assets around GC narrative, and attribute these via designated spokespersons

Content Amplification and Campaign

• Own the amplification of GC thought leadership and content across owned, social, paid media and partnership 
• Coordinate with Comms to amplify proprietary insights and thought leadership in priority Chinese-language, financial and business media across GC market, via designate spokespersons
• Curate speaking opportunities for designated spokespersons, and create the content of proprietary GC client events, panels and roundtables

Internal and Stakeholder Engagement

• Prepare regular newsletter, podcast, townhall, etc. to elevate GC awareness within HSBC and across market featuring GC development and success stories
• Create and maintain a master deck for management briefing to wider stakeholders in the organization across markets

To be successful you will need:

• Proven experience in strategic narrative, thought leadership, or brand strategy (ideally within financial services / wealth / banking), with the ability to translate complexity into clear executive messaging.
• Strong understanding of Global Chinese (GC) market dynamics and customer needs across business segments (or clear evidence of quickly building domain expertise).
• Track record of building and maintaining a message house and strategic narrative that stays consistent yet adaptable across audiences and markets.
• Ability to develop thought leadership platforms and content assets (e.g., reports, POVs, op-eds, speeches, executive talking points) and manage spokesperson attribution.
• Experience curating high-impact speaking opportunities and producing content for client events, panels and roundtables (agenda, scripts, narratives, briefing packs).
• Outstanding written and spoken communication; Chinese language capability (Mandarin/Cantonese) and comfort working in bilingual environments preferred.