Senior Marketing Manager, Retail Products, Hong Kong Marketing - HK Business

GCB 4

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Retail Products, Hong Kong Marketing

In this role you will:

• Manage the WPB marketing plan as well as providing overall support on the WPB marketing strategy and programmes.
• Accountable for the liaison with the local market WPB business team, on allocation and agreement of the scope and marketing spend.
• Work with local market WPB business team and seek their buy-in and support on the planned initiatives including budget spends.
• Develop and articulate a deep understanding of customer needs through external research and internal data for WPB.
• Work closely with business and Marketing partners to develop integrated Marketing strategies  
• Ownership of clearly developed Business Briefs and Marketing Briefs.
• Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
• Identify and ensure implementation of the assigned marketing strategies and plans.
• Manage agency partners across social, digital, creative and media.
• Be a customer champion and adopt agile ways of working.
• Lead on strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets.
• Act as a marketing and market consultant for WPB.
• Lead and leverage appropriate resources to deliver Marketing plans and activities.
• Champion commerciality across marketing, including providing access to learning opportunities around key strategic initiatives.
• Collaborate with the Hub specialist teams (Performance/Planning, Insight, Brand, Digital Acquisition and Events) to build strategic, client-centric solutions across the business.
• Encourage and enable constructive cross-country and cross-business collaboration.
• Demonstrate Customer Centricity by thinking and acting beyond product sales.
• Adopt and champion the agile ways of working in marketing and participate in business value streams/ cross-functional teams.

To be successful you will need:

• Modern Marketing professional with understanding of latest developments in the marketing and media world.
• Have depth of both classical and contemporary channels and a range of Marketing Strategy and Communications planning experience, including demonstrable success in developing and delivering strategic marketing plans and multi-channel high profile marketing communications programmes
• Have a penchant for learning
• Understand the use of data and analytics in deriving customer value
• Be passionate about the customer and be obsessed with customer outcomes
• Degree level qualification in marketing and/or business studies preferred.
• 10 year’s broad based business experience within a Financial Service based institution, or an innovative customer/service based institution.
• Demonstrating ability to identify strategic needs based solutions both now and in the future.
• Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization.
• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development.
• Able to influence at senior level to drive improvement. Proven ability to influence leadership teams.
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
• Ability to think innovatively, shaping and communicating new concepts.
• Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.
• Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.

Opening up a world of opportunity

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Issued by The Hongkong and Shanghai Banking Corporation Limited.

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