Senior Marketing Campaigns Manager - International Wealth & Premier Banking

GCB 4

We are currently seeking a high calibre professional to join our team as a Senior Marketing Campaigns Manager.

In this role you will:

• Work with local markets, global teams, and external partners (e.g., creative and media agencies) to plan and deliver Wealth events.
• Manage wealth event framework, the minimum set of standards for all markets to follow through.
• Oversee pre-event and post-event amplification programs to ensure maximum visibility and engagement across various channels.
• Support the strategic planning and execution of key Wealth initiatives.
• Develop multichannel marketing assets and toolkits to align campaigns with HSBC’s wealth strategy.
• Coordinate with internal teams, including product owners, PR and communications teams, and global website teams, to ensure alignment and consistency in campaign messaging and execution.
• Work closely with creative and media agencies to produce high-quality campaign assets.
• Manage content distribution across social media platforms such as YouTube, LinkedIn, Instagram, Facebook, WeChat, and Little Red Book.
• Handle additional marketing-related requests as required to support wealth marketing initiatives and campaigns.

To be successful you will need:

• 10+ years of marketing, creative/design agency or communications experience
• Strategic thinker with a strong background in campaign management/creative execution
• Experience in event management
• Natural collaborator – needs to be comfortable working with many stakeholders across the world; needs to be able to represent marketing point of view with more senior business stakeholders
• Ability to synthesize information and simplify communications and processes
• Strong presentation and interpersonal skills
• Proactive problem-solver, with strong project management skills
• Strong prioritization and organizational skills with the ability to work under pressure, in a fast paced, high-volume environment

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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