Digital Product Manager
Brand:
Hang Seng Bank
Area of Interest:
Location:
Central, Hong Kong Island, HK
Work style:
Date:
14 Dec 2025
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Digital Banking
As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong.
We are currently seeking high caliber professionals to join our department as Digital Product Manager
Principal responsibilities
- Accountable for business KPI on respective digital product (Investment)
- Worked in Digital Product multi-functional teams, eliciting and developing user requirements for inclusion in the product backlog
- Own the product/project development cycle from ideation, initial scoping, discovery, project planning, backlog prioritization, development, project implementation monitoring, change management, quality assurance (e.g. test planning & user acceptance testing), delivery of a wide-range of customer-facing digital experiences to continuous improvement
- Leveraging market trends, consumer insights, and data analytics to recommend and implement best-in-class digital customer experiences and drive digital active & engagement Key Performance Indicators across multiple channels
- Creating and optimizing customer journeys, including design and implementation, to promote discovery of digital products/ services and ultimately facilitate customer engagement and business uplift
- Liaising with Marketing, Digital Platform and Content teams to promote usage and increase activation of customers' products through digital channels
- Applying data, metrics and test results from customer reactions to tailor-made offer management platform design, content and customer interactions to improve customer response thus business conversion
- Management and coordination of concurrent multi-faceted projects – involving both internal and external parties. Resolving conflicting interest and competing priorities of different stakeholders (including but not limited to IT, compliance, risk and etc.)
Requirements
- University degree, relevant qualifications in Technology, Finance, ecommerce etc. is preferred
- At least 3-5 years of product management / project management / business analyst relevant experience in driving digital project delivery and/or online sales, proven track record of successfully delivering tangible improvements to customer experience through digital interactions and solid retail banking / digital banking / broker experience is preferred
- Solid experience or deep understanding of digital analytics and journey optimization techniques
- Familiarity with agile delivery principles and design thinking are preferred
- Customer-oriented with strong business acumen and analytical skills
- Strong Self-motivation with good project management and interpersonal skills
- Holder of SFC Type 1, 4 license is preferred
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
- Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong ownership