Associate Director

GCB 4

We are currently seeking a high calibre professional to join our team as a Associate Director.

In this role you will:

• Drive sales and marketing activity for MSS Cross Asset Distribution and Listed Products (incl CBBC, Warrant), identifying opportunities and campaigns that address specific client needs across target segments.
• Maintain and deepen business relationships with clients and internal stakeholders in the assigned coverage, with a strong focus on front-line enablement and commercial outcomes.
• Build strong understanding of client needs and suitability requirements, translating them into clear product positioning and actionable distribution plans.
• Partner closely with internal Trading, Research Analysts and Strategists to source, shape and package investible ideas (cross-asset and listed products), leveraging solid knowledge of derivatives basics, the macro environment and company analytics.
• Create and deliver digestible, client-ready content (e.g., short notes, scripts, presentations, videos, talking points) tailored to audiences with little to no financial knowledge, ensuring messages are clear, compliant and commercially relevant.
• Act as a media-facing spokesperson (where approved) for MSS Cross Asset Distribution and Listed Products, representing HSBC in external and internal media formats, ensuring messaging is clear, compliant and aligned to agreed commercial priorities.
• Anticipate and manage reputational, conduct, and suitability/appropriateness risks arising from public commentary on derivatives, macro themes and company analytics, ensuring communications remain balanced and within agreed parameters.
• Work closely with IWPB products team and the products team of institutional product partners to align on priorities, coordinate go-to-market activity and maximise cross-selling opportunities.
• Support new media platform engagement and live marketing campaigns (e.g., webinars, livestreams, roadshows), including planning, content preparation, speaker coordination and post-event follow-up.
• Contribute to transaction execution support by coordinating with relevant pricing/trading teams and ensuring timely, accurate client communication and follow-through.
• Act as a business-as-usual escalation point for client concerns and operational issues where Front Office can contribute to resolution, escalating appropriately to Director/Managing Director when required.
• Maintain complete and accurate records of client interactions, orders/execution and campaign activity in line with internal standards and controls.
• Apply strong data analytics skills to identify business opportunities and improve distribution effectiveness, including analysing client activity, campaign performance, product penetration, funnel conversion and engagement metrics to prioritise actions and refine go-to-market plans.
• Leverage AI-enabled analytical tools (where approved) to enhance insight generation and productivity, such as summarising research and market updates, identifying themes/signals from large information sets, drafting first-pass client content, and improving targeting/personalisation—while ensuring appropriate human oversight, accuracy checks and adherence to internal controls.
• Streamline workflows and improve efficiency through automation and process optimisation (e.g., standardised templates, content libraries, dashboards, CRM hygiene, campaign tracking), reducing manual effort and improving speed-to-market without weakening risk and control standards.
• Collaborate effectively across Markets and Securities Services and the wider Group (e.g., Global Banking, Wholesale Banking, Wealth and Personal Banking, Private Banking) to deliver joined-up client outcomes.
• Communicate fluently in Mandarin, Cantonese and English to support client engagement, content creation and stakeholder management across relevant markets.
• Follow a clear vision aligned to HSBC’s Values and goals, helping build an inclusive, high-performing, customer-centred culture.
• Encourage constructive cross-country and cross-business teamwork through strong collaboration and matrix management, challenging behaviours that are inconsistent with HSBC’s diversity policy and/or the best interests of the business and its customers.

To be successful you will need:

• Deliver fair outcomes for customers and ensure all sales/marketing activity supports the orderly and transparent operation of financial markets, particularly when translating cross-asset and listed product ideas for non-expert audiences.
• Embed financial crime risk management requirements (including Anti-Money Laundering and Sanctions Controls) into day-to-day distribution activity, client communications, campaigns and any new content formats (e.g., new media, livestreams, webinars).
• Maintain a thorough understanding of the front-to-back control environment for Markets distribution and marketing activity, ensuring processes, approvals and record-keeping meet required standards (including appropriate governance for client-facing materials and communications).
• Act as a “risk owner” within the first line of defence, working closely with relevant control owners (Risk, Finance, Operations, Compliance), Business Risk and Control Management and Business Management to identify, escalate and remediate issues in a timely manner.
• Apply a forward-looking approach to risk management by anticipating conduct, suitability/appropriateness and reputational risks that may arise from derivatives-related content, macro commentary and company analytics, and ensuring training and awareness are prioritised.
• Maintain strong knowledge of the global regulatory and conduct landscape relevant to cross-asset distribution, listed products and client communications, and challenge where needed to balance client needs with HSBC’s reputation and obligations.
• Support an efficient, high-capacity risk management infrastructure by streamlining controls and ways of working without weakening standards, enabling the business to move at pace while meeting internal control requirements and HSBC’s strategic vision.
• Ensure all activity is performed in line with applicable HSBC internal policies and procedures as set out in the relevant Functional Instruction Manuals (FIM) and departmental instructions, escalating any uncertainty to the appropriate control functions before execution.

The employment is subject to Mandatory Reference Checking Scheme (MRCS) as per regulatory requirement. For details, please refer to (Mandatory Reference Checking Scheme Phase 2 | The Hong Kong Association of Banks).

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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