Affluent Segment Proposition Manager - International Wealth & Premier Banking

We are currently seeking a high calibre professional to join our team as a Proposition Manager.

In this role you will contribute to:

• Segment Strategy & Customer Insights: Use customer research to identify the evolving needs, preferences, and pain points of affluent customers across markets.
• Support the delivery of the global affluent segment strategy, value proposition and customer personas spanning Premier to entry-level Private Banking ($100k–$5m TRB).
• Proposition Design & Commercial Viability: Help deliver differentiated global proposition features and service standards, ensuring competitiveness, commercial viability, and alignment with customer expectations.
• Proposition Launch & Go-to-Market Coordination: Support markets by sharing global best practices in customer engagement, marketing, and commercialisation.
• Performance Management: Support markets to deliver customer-level KPIs, including customer growth, revenue generation, cost to serve, engagement, and satisfaction metrics.
• Proposition Evolution & Innovation: Support the maintenance and continuous evolution of global proposition features, including the P1PA platform and Financial Education platform (PFM)
• Review opportunities for potential proposition partnerships that can enhance the customer experience and commercial outcomes, enhancing HSBC’s unique selling proposition.
• Market Enablement & Best Practice Sharing: Provide toolkits, frameworks, and guidance to enable successful local proposition adaptation and delivery.

To be successful you will need:

• Affluent Segment Expertise: understanding of affluent customer needs, behaviours, financial goals, and the competitive landscape across mass affluent to emerging high-net-worth segments (e.g. Premier, Premier Elite, and entry-level Private Banking).
• Retail and Wealth Proposition Development: some experience in designing and commercialising customer value propositions
• Strategic Thinking & Execution: ability to translate insights to support unique proposition features, and drive execution as part of a cross-functional team.
• Commercial Acumen: some understanding of managing to key commercial and financial KPIs.
• Customer-Centric Innovation: experience applying customer insight, design thinking, and digital tools to evolve propositions and enhance customer experience.
• Global Perspective: Understanding of cultural and market-specific nuances in customer expectations and proposition delivery

Opening up a world of opportunity
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

https://www.youtube.com/embed/QmZ7Un5gR8c?si=LCa6slfBqlUlxUE-