SEO Manager, Business Banking

SEO Manager, Business Banking

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90% of global trade and capital flows

We are currently seeking an experienced individual to join this team in the role of SEO Manager, Business Banking

HSBC UK Commercial Banking helps businesses thrive, from start-ups and SMEs to large corporates and international clients. Our marketing team plays a critical role in ensuring our digital presence meets the evolving needs of our business banking audience, helping customers find the right products, insights, and solutions to grow.

We are seeking an experienced SEO Manager to lead the development and execution of our organic search strategy for the HSBC Commercial Banking website, with a focus on attracting and engaging business banking customers. This role is pivotal in enhancing visibility, driving high-quality traffic, and improving content discoverability for key audiences across the business banking spectrum, including sole traders, SMEs, and mid-market enterprises. You will work within the Digital Marketing Channels team within the Commercial Banking Marketing team and collaborate closely with content strategists, digital product owners, analytics, paid media teams, and external SEO agencies. The role holder will look at traditional search and the emerging AI search opportunity.

In this role, you will :

• Develop and implement a best-in-class SEO strategy for Business Banking to drive business growth and lead SEO audits and identify opportunities to improve technical, on-page, and off-page SEO.

• Collaborate with digital content teams to guide SEO-friendly content creation, keyword targeting, and content optimization, partner with developers and UX teams to ensure SEO best practices are integrated into website structure and performance.

• Monitor and report on SEO performance, keyword rankings, traffic, and conversion impact using tools like Google Search Console and SEMrush

• Provide insight-driven recommendations based on competitor analysis, search trends, and customer behaviour specific to business audiences.

• Manage relationships with external SEO agencies and ensure delivery aligns with HSBC brand and compliance standards and work with compliance and legal teams to ensure all content and technical implementations meet regulatory and brand requirements

• Contribute to the development of SEO KPIs and support business cases for digital enhancements through SEO performance forecasting

To be successful in this role you should meet the following requirements:

• Proven experience in a hands-on SEO role, ideally in a B2B or financial services environment with a strong understanding of search engine algorithms, ranking factors, and current SEO best practices.

• Experience with technical SEO, including site speed, crawlability, indexation, structured data, and mobile-first design.

• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics 4, SEMrush, Screaming Frog, Ahrefs, or similar.

• Demonstrated experience in optimizing websites for business or commercial audiences.

• Strong communication skills with the ability to translate SEO insights into actionable marketing strategies and experience working within a matrixed organization and managing cross-functional stakeholders.

• Understanding of digital compliance and risk in a regulated industry like financial services and ability to work independently and manage multiple projects in a fast-paced environment.

This is a hybrid role and can be based in London, Birmingham, Sheffield, Leeds or Chester

For queries relating to the role, please contact the Hiring Manager : hayley.l.smith@hsbc.com

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500