Performance Marketing

Job Title: Performance Marketing 

• Marketing research and performance marketing professional with 11+ years’ experience in this field where they are responsible for turning customer and market data into clear insights that improve growth, retention, and customer experience. Strong in research design, statistical analysis, dashboarding, and stakeholder storytelling, with hands-on capability across SQL, Python/R, Excel, and BI tools.

This role is responsible for the management into following areas:

• Marketing Research: collection of data points using agencies to come up with insights for the leadership
• Analytics: Basic understanding of SQL, Python/R, A/B testing, regression, clustering, forecasting, cohort analysis, funnel analysis
• Data Visualisation: Exposure to Power BI / Tableau, dashboard design, KPI frameworks, data storytelling
• Performance marketing: collaborate with internal analytics based on performance marketing analytics/ data science teams, local marketing managers, agencies

In this role, you will:

• Led concept testing and competitor benchmarking; informed go-to-market decisions and pricing/messaging strategy.
• Produced executive-ready insight packs with clear “so what / now what” actions; supported leadership decisions across X markets.
• Managed vendors (fieldwork, panels), ensuring quality checks, quotas, and on-time delivery.
• Manage internal marketing analytics portal that store data points for various marketing channel, think how it can be refined, upgraded and made available for end use decision making
• Use of artificial intelligence automating reporting, fast track decision making
• Applying analytics to better profile, target and re-target prospects
• Managing budgets to support expected ROI and achieve/exceed campaign objectives
• Driving digital experience in support of marketing campaigns, including user experience, assets, and digital demand tactics, such as offer management
• Owning and managing agency and vendor relationships in support of the integrated programme plans, including project managing paid media, live person and SEO
• Work as an individual contributor driving strategic market intelligence by tracking the industry, technology shift in the market, new opportunities and quarterly present insights to senior leadership team (OpCo)
• Forecast marketing trends, evaluate campaign effectiveness and identify opportunities. Have a view on OKRs and media mix modeling.

Leadership & Teamwork 

• Ability to move initiatives forward in a cross-functional and matrixed operations organizational model
• A proven team player with the ability to work in teams distributed across the globe and influence across multi teams
• Ability to communicate clearly and accurately with both stakeholders, partners and colleagues.
• Strong interpersonal and people management capabilities
• Self-starter with proven ability to work collaboratively within a team and who can influence and motivate people around them.
• Adaptable and can thrive in a diverse work environment

To be successful you will:

• Commercial acumen with an understanding of retail metrics
• Experience in international markets would be advantageous
• Experience with performance marketing tools, including bid management
• Must be detail-oriented, deadline driven, and able to multi-task with solid organisational and time management skills
• Must be highly analytical with excellent reporting skills

Hsbc.com/careers

You’ll achieve more at HSBC

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”

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